It's pretty rare that someone starts a completely new business from scratch in a thoughtful manner - methodically bringing the business and its philosophy to life. Being able to control every aspect of the pieces coming together. That's what I did. Besides my faith, my wife, our daughter, our country - forming and starting O'Reilly Wealth Advisors LLC (OWA) is something that I am very satisfied and proud to have overseen.I thoroughly reviewed the marketplace and discovered that most "financial advisors" are simply making commissions selling various financial products and conducting transactions. "It's all about them (themselves the advisors)." Even those that are providing advice - do not provide holistic planning financial and close assistance with execution of the plan. They do not make money doing that, so they don't do it and it is not expected.I decided that my firm's mantra, our underlying philosophy, is "It's all about them (the clients)".As I formed OWA every decision was tested by asking, "Does this decision serve our future clients by maximizing the probability that they achieve their financial goals?" The answer had to be either "yes" or "this decision is neutral to this test".In my research, as I looked at the process of providing top notch advice, I realized there were at least three areas where the industry is failing consumers: 1) Advice is poor, 2) Advisors are wimpy and not willing to state the truth particularly when it is not good and 3) Advisors are (wimpy again) not willing to hold clients accountable to act on the advice. Advisors are "asset gatherers" - not advice givers, not coaches helping you reach your goals.I researched how the best advice-givers are providing quality holistic unbiased advice and even created a slimmed down version for people with $500K to $5M. It was so good that I received calls from across the country asking how I did it. An expert in mergers and acquisitions of companies like mine chided me for "providing too much service to people with too little money". Ha! That made my day since that was EXACTLY my aim. How could bringing top notch services to the "affluent masses" be bad?Only a tiny percentage of advisors are actually doing this for their clients. That is, providing holistic team-based advice, in the clients' best interest and then providing accountability getting the advice done. Some try to look like they're doing it- but almost always it is a facade. You have to really care about your clients to do the extra work provided, be willing to occasionally be uncomfortable when at those times when telling the truth will be uncomfortable. We're willing to accept the occasional "discomfort" because we truly care about the client and their goal achievement. The truth is that in order to make the most progress, steady progress; you need to have your goals in writing, a written plan to maximize achievement of those goals and the discipline/persistence to stick with (and update) the plan and actually execute the advice in the plan. People are looking for a shortcut. There isn't one. However, it's not as bad as it sounds. Just little bits of time invested consistently over years will get you there. As you make steady progress, and you feel a little more peace of mind- you get addicted to peace and you want more of it- and that keeps you motivated to continue the process.