Financial Planning

How does a Friendly Financial Firm Compare to a Truly Caring Firm?

As I formed the business every decision was tested by asking, "Does this decision serve our future clients by maximizing the probability that they achieve their financial goals?" We gently hold you accountable to taking the actions necessary to get on a better path financially, even when that is uncomfortable for us.

Spock's advice on Live Long and Prosper in the Market

One of the challenges of financial planning and investing is keeping a clear head as markets go up and down. We're talking about serious emotions and many financial media pundits fan the flames making it worse.

The game Wall Street protects

Wall Street is a marketing machine - not a "great advice machine". They use fear and greed - the fear of losing money, the greed of making a killing - to sell, sell, sell. It's all smoke and mirrors - and the fundamental idea that supports it all is that "gurus" can predict with some regular degree of success.

Watch out for "experts" - book review

Many individual investors have seen their portfolios devastated, despite having followed the advice of “experts.” They are left wondering, “What went wrong?”As you may have already guessed, the answer is that following the advice of “future tellers” disguised as investment pros is the wrong strategy. As Jim Cramer once famously said to Jon Stewart of The Daily Show, “I got a lot wrong.